Digital Skills: Type Setting

Illustrated Glossary

Leading: Vertical Spacing between type.

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Tracking: Tighten and loosening of the letter spacing.

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Kerning: Adjusting space between 2 letters.

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Visual Weight: Positive and negative spacing creating balance.

(Image Reference: Vecteezy by Verna N )

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Ragging: Uneven edges of a paragraph.

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Serif: Fonts with brackets at the edge.

( Image Reference: w3sschools.com- CSS Fonts)

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San Serif: Fonts without brackets at the edge.

( Image Reference: w3sschools.com- CSS Fonts)

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Slab Serif: Fonts with straight brackets.

(Image Reference: Lino Type)

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Why You Did What You Did

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Reflection

I have always been interested in flyers and poster design but because I am not confident using the digital media, I was skeptical about the outcome of the project at first. Since we started illustrator, I have been pushing myself to use it for making covers for other projects. I have overcome my fear of digital platform, but I was still not comfortable using it.

This project was far more exciting than I anticipated. I decided to gradually work step-by-step and not be intimidated by the digital platform. This time I wanted to explore simple design and it was harder than expected. We are so used to making complex things that my brain was not able to keep it simple. After a lot of trial and error I feel that I achieved the desired look for my flyer, furthermore I am more confident in using this medium in the future.

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